Café Aylanto Raya is a premium Mandarin cuisine restaurant known for its flavorful dishes, elegant ambiance, and exceptional dining experience. Located in a high-end neighborhood, the restaurant offers a diverse menu that blends traditional Mandarin flavors with a contemporary twist, attracting both food lovers and fine-dining enthusiasts.
Challenge
Café Aylanto Raya wanted to enhance its digital presence by showcasing its dishes online in a visually compelling way. The existing food imagery lacked consistency, vibrance, and the premium touch that matched the in-person dining experience. The restaurant needed a food shoot that reflected the richness of its cuisine and ambience for use across its website, delivery platforms, and social media.
Objective
Our goal was to create a high-quality food photography collection that captured the vibrant colors, textures, and presentation of Café Aylanto Raya’s signature dishes. Key objectives included:
- Capturing detailed and appetizing visuals of Mandarin dishes.
- Adjusting backgrounds and lighting to match the restaurant’s upscale branding.
- Resizing and optimizing images for digital platforms and menu listings.
- Ensuring consistency across all visual content for both web and social media use.
Approach
- Food Shoot:
We conducted a professional on-site food photography session using studio lighting and styled setups to highlight the color, freshness, and plating of each dish. From soups and dim sum to main courses and desserts, every item was captured with a focus on mouth-watering appeal. - Background Styling & Lighting:
To reflect the luxurious and elegant feel of Café Aylanto Raya, we used neutral backgrounds with subtle textures and played with natural and artificial light to enhance the depth and richness of each dish. Plates were carefully styled to maintain authenticity while appealing visually to online audiences. - Image Resizing & Optimization:
All images were resized to fit digital requirements, from high-resolution website banners to optimized thumbnails for food delivery apps. This ensured faster loading times and a smooth user experience across platforms. - Post-Production:
In post-production, we enhanced the vibrancy, clarity, and realism of the images while maintaining the true colors of each dish. Background distractions were removed, and each photo was polished to reflect Café Aylanto Raya’s premium dining experience.
Results
- Elevated Brand Presentation: The new visuals perfectly captured the elegance and authenticity of the restaurant’s Mandarin cuisine, aligning with its upscale brand image.
- Improved Engagement Online: The high-quality imagery resulted in increased engagement on social media platforms and better visual appeal on food delivery apps.
- Boost in Reservations and Orders: Visually stunning dishes contributed to higher footfall in the restaurant and increased online food orders.
- Consistent Visual Identity: All platforms, from the website to Instagram, now reflect a unified and professional brand aesthetic.
Conclusion
Our food photography project for Café Aylanto Raya successfully brought the rich flavors and premium presentation of their Mandarin cuisine to the digital forefront. By capturing the essence of their culinary artistry, we helped them create a lasting impression online, enhance customer appetite visually, and ultimately drive more business—both on and off the plate.
